As far as the current market scenario is concerned, there is no room for monopolies here. Every other day there is a new company emerging, especially when it comes to the wireless industry. But how has this exactly affected the average consumer? Well, the introduction of the newer companies brings along a strategy to acquire new customers. This strategy involves cutting down the prices of the plans, as compared to all that’s being offered in the market. in order to deal with this and to retain their existing customers, other companies would also reduce their prices. This creates a win-win situation for the buyer. One example for this in the Swedish short term loan market. In was formed in 2006, now there more then 10 big companies competing (source “sms lån topplist”. The service has gone up and the prices down.

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